CrowdFund Beat is an online source of news, information and resources for crowdfunding. We publish latest news and expert view related to the crowdfunding industry in the US and around the world on a daily basis. With support of a group of crowdfunding professionals and experts, We are planning to include an editorial column to our journal, in order to present a better perceptive on this new industry to our readers.
Friday, September 13, 2013
CrowdFunding Beat News: CrowdFundBeat Live Interview with Richard Swart of...
CrowdFunding Beat News: CrowdFundBeat Live Interview with Richard Swart of...: CrowdFundBeat Live Interview with Richard Swart of UC Berkeley and Crowdfund Capital Advisors
Monday, September 2, 2013
crowfunding has changed the fashion industry
The fashion industry is very competitive
and challenging for aspiring designers who want to break into this field. It is
so vicious that it is almost impossible for startups to get financial aid. This
is where crowdfunding comes in. Crowdfunding enables fashion designers to get
their works notice and receive funding. This article is going to discuss the
ways crowdfunding has changed the fashion industry:-
Promoting
newer and creative designs
The traditional or mainstream
individuals in the fashion world usually tend to focus on promoting high-end
fashion designs. Crowdfunding has created a platform for designers to come up
with newer and creative styles such as eco-friendly pieces. A few designers who
have gained momentum using this method are The Versalette and {R}evolution
Apparel.
Creating
platforms for freelance designers
The Web is a powerful tool and with a
click, any designer can spread the word and promote their pieces. Crowdfunding
enables freelance designers to gain a huge customer base even if they do not
have any connections in the industry. This has vastly impacted the creation of
various t-shirt designs. Some successful examples are Beast Clothing and
Cameesa, a Zazzle affiliate.
Buyers
are the decision makers
Crowdfunding has also given more
flexibility in the fashion industry whereby the power shifts to the buyers and
no longer solely rest on the designers. A number of designs will be submitted
onto crowdfunding websites such as Kickstarter and interested investors can
back the project. If the funding goal is reached, these investors will receive
the desired pieces plus, a small percentage from future sales. Therefore, potential
buyers have the freedom to choose what they want instead of going to a shop and
pick up a generic piece.
Ability
for companies to cut cost
Crowdfunding has revolutionized the
fashion industry in a number of significant ways. Besides funding and building
a platform for a plethora of emerging as well as independent designers,
crowdfunding offers established companies the opportunity to gather feedbacks
from consumers through a voting or liking system. Based on the demands,
companies can choose to only produce designs that are in demand. Getting rid of
unpredictability in sourcing materials enables companies to cut their losses. Vivien
Westwood, are you paying attention?
Although crowdfunding is beginning to
change the face of the fashion industry, unfortunately, a recent survey shows the
fashion category still gross the lowest success rate on Kickstarter. Perhaps,
it’s time for fashion designers to move with the flow. Come on, people. Chop!
Chop!
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